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Is Gamification the answer to reducing India's NPAs?
Gamification can be a solution to reduce NPAs and promote responsible financial behaviour. Read more!

Abhijit Shankaran
4 min read
Digital Lending in India: A Marketing Approach
Explore Digital Lending in India and its future prospects. Learn about the marketing approach and the role of financial and digital literacy

Abhijit Shankaran
5 min read
What’s Holding Back Lending Digital Transformation in Banks and NBFCs?
Discover the barriers hindering digital transformation in Indian banking, including resistance to change.

Abhijit Shankaran
5 min read


Banking Digital Transformation: Are you ready to empty the cup?
Creating a digital strategy should go beyond chasing trendy business use cases. It's about prioritizing strategic, long-term approaches.

Abhijit Shankaran
3 min read


Attrition and Employee Engagement is Rocket Science (NOT!)
Discover how effective communication can transform attrition and employee engagement.

Abhijit Shankaran
5 min read


JAM Trinity-A study on India's Financial Inclusion Initiative
Explore the impact of the JAM Trinity-Jan Dhan Yojana, Aadhaar, and Mobile on India's financial inclusion initiative.

Abhijit Shankaran
5 min read


Targeting the Next Big Market: Gen-Z Banking in India
Cater to Gen-Z's banking needs with digital transformation, personalized services, and sustainable practices.

Abhijit Shankaran
3 min read


Priority Sector Lending: Driving India's Economic Growth
This article evaluates the contribution of Priority Sector Lending towards India's economic growth.

Abhijit Shankaran
5 min read


Should Banks pass on High-Interest rates to their customers?
How do banks offer lower loan interest rates to their customers especially if their own income source is dependant on high interest rates?

Abhijit Shankaran
11 min read
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